Concepts TV Adds Miller
BOONTON, N.J. DRTV production company Concepts TV Productions has hired Steven T. Miller as its new motion graphics designer and video editor. The award-winning editor has more than 10 years of...
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Gone in 60 Seconds
For years, just two lengths, :120 and :60, have dominated short-form direct response television (DRTV) commercials. This is how long it takes to outline a problem and a solution, articulate a product’s...
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Seavey Celebrates 25 Years in DR
NEW YORK Ava Seavey, president and CEO of Avalanche Creative Services, recently celebrated 25 years in the direct response television industry. She has spent the last two decades producing hundreds of...
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SEM Ad Extensions
Landing page optimization, campaign structure, quality scores, retargeting, and ad copy optimization all aid search engine marketing (SEM) campaigns. This installment of Marketing Bits focuses on ad...
View ArticleDRTV Workflow Dashboard System Launched
NEW YORK PremiumMedia360 announced that its PD360 DRTV operating system is now available to national cable networks and advertisers. The dashboard operating system for DRTV buys offers seamless...
View ArticleDR Marketer Believes Video Marketing Has the Most Growth Potential
What are the business concerns keeping today’s direct response marketers up at night? ER Online is reaching out to industry thought leaders for answers. This month, we go one-on-one with Katie...
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Educate. Innovate. Inspire.
The 2015 ERA D2C Convention is fast approaching. Continuing ERA’s commitment to advancing the industry’s digital marketing expertise, this year’s conference offers a full slate of Masters Series and...
View ArticleSharing Is Caring
My parents are baby boomers. They still refer to recording television programs as “taping.” They are now getting into the world of texting, and doing pretty well. They are also on “the Facebook,” but...
View ArticleERA is a Participatory Sport
Whether you’re new to the Electronic Retailing Association (ERA) or a veteran, the question of how to make the most of one’s membership is always pertinent. And as the association enters its second...
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AM2 Hires Koenig as VP
TUSTIN, Calif. M2 Marketing and Management has promoted Melany Koenig to vice president. Koenig has been with M2 Marketing and Management for eight years, and has managed successful DRTV campaigns...
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